︎
Thinking through Design.
Mark


Foré Cup(DESIGN)
Apple Music Campaign(IDENTITY)
Theo(BRANDING,IDENTITY)
New York Philharmonic(BRANDING, IDENTITY)
IBM:Let’s Create(IDENTITY)
Finding Dispersed Families(EDITORIAL)
Black & White: Just Different(EDITORIAL)
 Re’sēt(TYPE DESIGN)
Navigator(TYPE DESIGN)
Carrot Book(EXPERIMENTAL)
Archive

Currently at: Mother Design
 Previously at: Ogilvy, Fay Design, Whitney Museum of American Art, Savvy Studio, Triangle Studio
INSTAGRAM
LINKEDIN
WOOJINAM97@GMAIL.COM
NEW YORK PHILHARMONIC IDENTITY
2021-2022, OGILVY

PRESS
It’s Nice That
Design Boom
Brand New
Fonts in Use

AWARDS
01. D&AD
The New York Philharmonic is a home for everyone who loves music. Gridded New York surrounds the Philharmonic, like the audience surrounds the orchestra. With this idea, we made the NY Phil itself to be the heart of New York.

The logo contains the experience and moment that the audience will get from the NY Phil. We also used this throughout the system to express all musicians, concerts, and experiences.
Mark