︎
Mark


NEW YORK PHILHARMONIC(BRANDING, IDENTITY)
THEO(TYPE DESIGN, BRANDING)
APPLE MUSIC(IDENTITY)
IBM:LET’S CREATE(IDENTITY)
SPRINKLE WATER(BRANDING)
FINDING DISPERSED FAMILIES(EDITORIAL)
BLACK&WHITE: JUST DIFFERENT(EDITORIAL)
 RE’SēT(TYPE DESIGN)
NAVIGATOR(TYPE DESIGN)
CARROT BOOK(EXPERIMENTAL)
ARCHIVE
CURRENTLY AT: MOTHER DESIGN
PREVIOUSLY AT: OGILVY, FAY DESIGN, WHITNEY MUSEUM OF AMERICAN ART, SAVVY STUDIO, TRIANGLE STUDIO
INSTAGRAM
LINKEDIN
WOOJINAM97@GMAIL.COM
NEW YORK PHILHARMONIC IDENTITY
2021-2022, OGILVY

PRESS
It’s Nice That
Design Boom
Brand New
Fonts in Use

AWARDS
01. D&AD
New York Philharmonic is a home for everyone who loves music. Grided New York surrounds the Philharmonic, like the audience surrounds the orchestra. With this idea, we made NY Phil itself to be the heart of the New York. The logo contains the experience and moment that audience will get from NY Phil. We also used this throughout the system to express all musicians, concerts and experiences.
Mark