Apple Music Playlist
January 2021

Apple Music is the music streaming service by Apple, and they design their own playlists. While they are unique in their graphic expressions, they don’t have a consistent system.

The goal was to design a consistent system between categories and playlists and a campaign that depends on that system. I was inspired by the wave of sound vibration and created a visual system from that. Each category has its own color, and the shapes in the playlist always change.

The concept of the campaign is a letter. A letter is a private connecting tool between people. I wanted to give people a feeling like receiving a personal letter from Apple. By using the slogan ‘Letter from Apple,’ the campaign was designed with the playlist’s system.