Apple Music is the music streaming service by Apple and they design their own playlists. While they are unique in their graphic expressions, they don’t have a consistent system. The goal was to design a consistent system between categories and playlists and a campaign that depends on that system.

I was inspired by the wave of sound vibration and created a visual system from that. Each category has its own color and the shapes in the playlist always change.

The concept of the campaign is a letter. A letter is a private connecting tool between people. I wanted to give people a feeling like receiving a personal letter from apple. By using the slogan ‘Letter from Apple’, the campaign was designed with the playlist’s system.